The ultimate premium fashion brands store in town, the store is located at 2nd floor Siam Center the most up-to-date trendy shopping center for those truly unique and stylish shoppers.

The URBAN store offers the most premium lifestyle brand names which include the complete ranges of Ed Hardy clothing and accessories as well as the signature collection from Christine Audigier the French native designer who’s behind the big success of “Ed Hardy” a tattoo lifestyle brand in California featuring with True Religion and 7 for all mankind the two leading premium denim brands from the West Coast, Von Dutch all times celebrities favorite’s luxury denim brand, 55 DSL the latest urban-street wear collection from the Diesel’s Planet and the exclusive collection of Diesel footwear and accessories.