Origin of Chonza
According to the company’s intention to creat an alternative for our valued customers related to the growing impact of international culture on domestic market.
From the survey, it indicates that the korean products largely affect 80 percent of the consumers. And it is also found that imported goods are difficult to find in domestic market, which causes higher prices.

That is considered as market gap that can be filled by creating alternative choices of products to thai consumers and enable them to satisfy their needs.
In many leading department stores which chonza products placing on shelves, their simple but unique design that emphasize on korean culture can totally differentiate themselves from those western and japanese products.

Story of chonza
“Chonza” is a cute and naughty rabbit borned and lives in korea. now she is 3 years old. She likes to wear hanbok dress, which is a korean culture dress.

Her favourite dish is pajon. Chonza ‘s best friends are a male rabbit named “chongho” and a butterfly princess named “Chunhee”

“Chongho” is a male rabbit. He is half-korean half japanese. He lives with his uncle in korea. He wants to be a doctor like his father.

“Chunhee” is a tiny butterfly princess from a silk village called “ Honju” and is a daughter of the butterfly queen. Chunhee has always been a good friend of chonza.

You will feel the fun, cuteness and warmth of their relationship.