Pena Group is one of Thailand’s leading fashion retailers and manufacturers of garments with over 30 years of experiences. When the group was first established in 1972, it was known as “Carpenter International Co., Ltd.”. Due to the long experience in fashion business, Pena Group has created its own house brands with different characteristics to specify each target group. PENA HOUSE, TEN&CO, ITEMS and U-FO are the company’s self created fashion brands, which are well known in the nationwide.

In past 5 years, the group has begun to build a number of significant new retail concept stores to satisfy more market’s need. IYARA ORIENTAL, Thai handicrafts and souvenirs retail store, located in high potential tourist areas, GOLF CHALLENGE and SPORT STADIUM are the mega retail stores, specialize in sport apparels and sport gears and equipments, and SPORT NOUVEAU, an innovation modern Fashion-Sport Footwear store.

In developing the distribution channels, Pena Group was the first in Thailand to create a new distribution channel from the corners in the department stores to the freestanding stores. Until now, the group takes an advantage from having more than 150 freestanding locations plus over 200 shops in shop in the department stores throughout the country to become the successful leading brand names in Thai market.

As the group continued its strategy of further building on new businesses, Pena Group has been developing and expanding its business into the global license agreements, starting with Warner Bros. Studio Store retail license in 2002.

The group kept continuing its business expansion from the domestic retailing to the international retailer as well as creating a new distribution channel in Thailand for many famous International Fashion Brands from the United States and Europe, such as Ed Hardy, Von Dutch, True Religion, Nike Women, Nautica Footwear, Diesel Footwear, XOXO, NAF NAF, French Kitty, Oxbow, RAMPAGE, etc.

The company continued its strategy of building new businesses by entering into two new business lines, retail real estate development and hospitality industry. As a retail real estate developer, the company owns and operates the three locations of OUTLET MALL, the premium upscale outlet concept in Thailand. With the great success of the existing projects in Pattaya, Cha-am and Khao-yai, Pena Group is committed to working on their expansion plan to develop the three new projects in Phuket, Krabi and Ayuthaya, which are due to open in year 2008.

Pena Group has repeated its successful investment by the opening of IYARA BEACH HOTEL & PLAZA, the 4 stars boutique hotel in Samui Island, one of the world class destinations for all tourists. Since the group has seen the great opportunity in the hospitality business, it recently has invested in a restaurant business and expected to complete three locations by early 2008.

Today, Pena Group is one of the country’s highest rates of development, growth and expansion in retail business. The group is committed to invest and support the existing businesses as well as to deploy our resources and talents to prepare our company for the next stage of competition.